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Avon Launches ‘Kiss Goodbye to Breast Cancer’ Campaign

Avon Launches ‘Kiss Goodbye to Breast Cancer’ Campaign

NEW YORK—This month Avon Products, Inc. launches Kiss Goodbye to Breast Cancer, a marketing program that includes a fundraising lipstick, grassroots outreach through a Day of Commitment (September 25), gala awards to be held October 9, and celebrity support from singer Christina Aguilera and tennis players Serena and Venus Williams, among others.

The goal of the program is to raise additional funds and public awareness for the fight against breast cancer, building on the more than $140 million that Avon has already raised globally between 1992 to the end of 2000.

The lipsticks, priced at an affordable $4.00, include six shades in the Avon Ultra Color Rich Renewable formulation, named to capture the spirit of the crusade: Courageous Spirit, Crusade Pink, Faithful Heart, Inspirational Life, Strength, and Triumph.

The entire Avon Breast Cancer Crusade "pink ribbon" collection is available through Avon independent sales representatives by calling 1-800-FOR-AVON or visiting www.avoncrusade.com.

 
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