LOS ANGELES--Avons Breast Cancer 3-Day is a new type of
fundraising event--the first-ever multiday long distance walk. On
October 23, 24, and 25, 1998, nearly 2,000 people in California will
walk 50 to 60 miles (15 to 25 miles a day), beginning just south of
Santa Barbara and ending just north of Malibu. Each participant has
pledged to raise a minimum of $1,700 to support breast cancer
awareness and education.
The walk is part of a larger, nationwide program called Avons
Breast Cancer Awareness Crusade. Its mission is to provide women
across the country, particularly those who are medically under-served,
with access to a full range of breast cancer education and early
detection screening services.
Net proceeds from the money raised by the walk will be awarded to
nonprofit breast health programs nationwide through The Avon Breast
Health Access Fund, administered by the National Alliance of Breast
Cancer Organizations (NABCO). Avon has raised $25 million for the
fund since 1993, and has made grants to 288 programs.
Because Avons Breast Cancer 3-Day is a walk, not a race, each
participant will go at his or her own pace. Even so, the walk will be
an arduous task for many. To help participants prepare, each has been
assigned a walk coach who will provide support and tips throughout
the training process. Additionally, walkers can join special training
clubs that will organize practice walks before the event.
The walks will be supported by crews who will provide water and
refreshment stops, meals, showers, tents, and transportation of gear.
For further information about walking, volunteering, or making a
pledge, call 888-332-9286.