NEW YORKAn organization that has pushed for early diagnosis and
better treatment of breast cancer in the United States is expanding
its outreach to other countries. Affiliates of the Dallas-based
Susan G. Komen Breast Cancer Foundation are opening this year in
Italy, Greece, and Argentina, and one probably will open in Germany
next year,said Susan Braun, president and CEO.
The foundation also has interested parties in Spain and Israel, Ms.
Braun said in an interview. Breast cancer is the most common
cancer in a number of South American and European nations, she
added, and the most fatal cancer in women. We want to test
different models to see what will work. We dont want to just
jump into a place where maybe what we have to offer would not be valuable.
Nonetheless, she is confident that some approaches used by the
foundation may be helpful in raising awareness of breast cancer and
the importance of early treatment. In the States, it hasnt
been long since women did not talk about breast cancer in public,
and that still persists in many parts of the world, she said.
Public awareness of the disease in this country has led to earlier
diagnosis and treatment. We would like to put in place whatever
initiatives are needed in different parts of the world to help them
achieve that downstaging, she said.
The foundation, which raised $78 million in the United States in
1998, also hopes to teach fundraising techniques abroad, adapting to
cultural differences. Were not looking to raise funds
ourselves in any of the other countries, Ms. Braun said.
We are only putting money in, not taking any money back