NEW YORK--The Cancer Research Institute and Cancer Care, Inc. have announced
The Melanoma Initiative, a program to support public awareness of melanoma,
resources for melanoma patients, and clinical research. The Initiative
is funded by an unrestricted educational grant from Schering-Plough Corporation.
Under the auspices of the Initiative's research component, the Cancer
Research Institute will establish a program to support phase I/II clinical
trials aimed at testing novel immunotherapies for melanoma. Close to $1
million in grants will be awarded from 1997 to 1999.
Patient outreach services will include counseling and practical assistance;
telephone support groups and educational seminars; a "buddy"
program where melanoma patients can talk with other patients; guidance
on medical services; a referral program identifying local community resources;
and guidance on how to obtain home care, transportation, child care, and
These services will be available through Cancer Care's offices, its
National Counseling Line, 1-800-813-HOPE, and its Web Site (http://www.cancercareinc.org).
The centerpiece of the educational outreach component is the creation of
four advertisements for People magazine.