The National Alliance of Breast Cancer Organizations (NABCO)in a partnership
with Oil of Olayhas received a $50,000 grant from the Wal-Mart Foundation
in support of breast cancer awareness.
Through free educational brochures made available in more than 3,000
Oil of Olay product displays in Wal-Mart stores, NABCO is offering each
woman help in establishing her own breast health program. Wal-Mart helped
to educate women by providing an opportunity to pick up a brochure or purchase
an Oil of Olay skin care product labeled with NABCO's toll-free help line1-800-719-9154.
"The Wal-Mart Foundation is proud to participate in supporting
increased awareness of an important health issue for women," said
Emerson Goodwin, Director of the Wal-Mart Foundation. "We hope to
repeat this program in years to come."
NABCO's Executive Director Amy Langer, herself a breast cancer survivor,
commented, "We are delighted by this new opportunity to reach women,
and are grateful for the Wal-Mart Foundation's generous support of NABCO's
outreach programs. By bringing breast health information to women where
they shop, we hope to make real progress in the fight against breast cancer."
In addition to supporting breast cancer education, in association with
its vendors, stores, and customers, this year the Wal-Mart Foundation,
based in Bentonville, Arkansas, will contribute nearly $81 million to local
and national nonprofit organizations.