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NABCO Receives Support From Wal-Mart Foundation for In-Store Breast Health Program

NABCO Receives Support From Wal-Mart Foundation for In-Store Breast Health Program

The National Alliance of Breast Cancer Organizations (NABCO)—in a partnership with Oil of Olay—has received a $50,000 grant from the Wal-Mart Foundation in support of breast cancer awareness.

Through free educational brochures made available in more than 3,000 Oil of Olay product displays in Wal-Mart stores, NABCO is offering each woman help in establishing her own breast health program. Wal-Mart helped to educate women by providing an opportunity to pick up a brochure or purchase an Oil of Olay skin care product labeled with NABCO's toll-free help line—1-800-719-9154.

"The Wal-Mart Foundation is proud to participate in supporting increased awareness of an important health issue for women," said Emerson Goodwin, Director of the Wal-Mart Foundation. "We hope to repeat this program in years to come."

NABCO's Executive Director Amy Langer, herself a breast cancer survivor, commented, "We are delighted by this new opportunity to reach women, and are grateful for the Wal-Mart Foundation's generous support of NABCO's outreach programs. By bringing breast health information to women where they shop, we hope to make real progress in the fight against breast cancer."

In addition to supporting breast cancer education, in association with its vendors, stores, and customers, this year the Wal-Mart Foundation, based in Bentonville, Arkansas, will contribute nearly $81 million to local and national nonprofit organizations.

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