EAST HANOVER, NJIf you are a breast cancer patient
with bone pain, dont ignore it; see your doctor. That is
the primary message behind an educational campaign Novartis Oncology
is launching directly to patients. The campaign encourages women to
pay attention to persistent bone pain if they have or have had breast
cancer, and to notify their doctor about it. A critical component of
the campaign is to help women understand that there are treatment
options for metastatic bone pain.
Learning more about her breast cancer and seeking out new
information about treatment options has become crucial for each
patient and survivor as these treatment options have expanded,
said Amy Langer, executive director of the National Alliance of
Breast Cancer Organizations (NABCO).
The campaign was launched with a series of advertisements placed in
consumer publications that reach out specifically to people living
with cancer. A major component of the campaign is the Breast Cancer
Support Network speakers program, in which oncology nurses
provide information about bone health during meetings of local breast
cancer support groups.
Materials provided by the campaign are available through a toll-free
number (1-800-707-0778); a Novartis website on its agent Aredia
(pamidronate disodium for injection), used for the treatment of
osteolytic bone metastases in patients with multiple myeloma or
breast cancer (www.Aredia.net);
and display portfolios in oncologists offices.