WASHINGTON--President Clinton has announced new restrictions on
tobacco advertising and sales intended to cut teenage smoking
in half over the next 7 years.
The rules, based on the FDA's new classification of tobacco products
as nicotine delivery devices, will prohibit giving out free tobacco
samples or using billboards at sports events for tobacco advertising,
and will restrict the use of cigarette vending machines to adult
facilities where children are not allowed. The rules will also
abolish cigarette advertisements in magazines that tend to be
read by teenagers. The regulations will be phased in over a period
of 1 to 2 years, to allow time for compliance.
The day after President Clinton made his announcement, a 662-page
document explaining the basis for the FDA's assertion of jurisdiction
over cigarettes and smokeless tobacco under the Federal Food,
Drug, and Cosmetic Act was published in the Federal Register (vol.
61, no. 168, annex).
The NCI issued a press release applauding the regulations. "If
a new medicine promised to reduce cancer deaths by a third, we,
as a nation, would rush to bring that therapy to the market,"
the NCI said. "The President wants to do just that, but as
a preventive measure."