WASHINGTONTobacco companies, which were banned from touting
their products on billboards last year, have increased their
advertising at point-of-sale locations, such as convenience stores,
according to a new study funded by the Robert Wood Johnson
In-store advertising was present in 80% of the stores visited, an
increase of 27% over the display ads present prior to the billboard
ban. Exterior advertising was observed at 60% of the stores, an
increase of 22%. Tobacco promotions were available at 52% of stores
visited after the ban, an increase of 65%.
The shift in advertising expenditure is likely to mean that any
intended effect of the billboard advertising banas well as
other advertising restrictionswill not be fully realized,
said lead researcher Frank Chaloupka, PhD, of the University of
Illinois at Chicago.