WASHINGTON--The Food and Drug Administration plans a national multimedia education and advertising campaign aimed at reducing illegal sales of tobacco products to children. It will feature public service announcements on the radio by Vice President Al Gore.
The radio spots, aimed at retailers of tobacco products, and other media efforts began running in Arkansas on March 1. The campaign will expand to 10 other states later this spring and will involve all 50 states by years end. It will focus on FDA regulations that make it illegal to sell cigarettes or chewing tobacco to anyone under age 18.