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ONCOLOGY: Perspectives on Best Practices	ONCOLOGY: Nurse Edition	CANCER MANAGEMENT: A Multidisciplinary Approach

IMAGE IQ

Which drug is most likely causing this reaction?
	A 67-year-old male cancer patient presents with a painful and tender-to-the-touch erythema involving the face, neck, arms, and hands.

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FROM PHYSICIANS PRACTICE

Physician Performance Goals Are Great, But Balance Is More Realistic
Jennifer Frank, MD, May 15, 2012
Performance measurements for physicians are well-intentioned and get me to rethink how I practice. But in the end I won't make the goals, so I'll have to go with balance over perfection.

Designing the Perfect Business Card for Your Medical Practice
C. Noel Henley, MD, May 11, 2012
Does your business card say anything substantive about the valuable work you do in your practice? Here’s how to re-design your next business card for maximum impact and engagement.

Registered Nurses an Ideal Fit for Primary Care Practices
Audrey "Christie" McLaughlin, RN, May 10, 2012
Here are four good reasons to hire a registered nurse for your primary care practice …maybe even instead of a medical assistant.

The Five Biggest Medical Practice Marketing Mistakes
James Doulgeris, May 10, 2012
There are best practices to marketing your practice, but often, success is more about knowing what not to do. Here are the five most common pitfalls …and how to avoid them.

Can You Practice Medicine and Manage Your Practice?
Rosemarie Nelson, May 9, 2012
Whether you practice alone, or in a group, if you're trying to see patients in this pay-for-volume environment and also run the business of your practice, you may be missing out on important opportunities.