NEW YORK--Avon's Breast Cancer Awareness Crusade, which has raised $10 million through the sales of its $2 pink ribbon pin, has now introduced a pink-enameled ballpoint pen. The new pen, which bears the ribbon motif on its clip, will be available in October, 1995, at a cost of $3.
The pink ribbon has been selected by the breast cancer community as the international symbol of hope and support for those affected by breast cancer.
Proceeds from pen sales, as with ongoing sales of the pink ribbon pin, will go toward supporting community-based programs across the country. These programs are dedicated to increasing awareness of breast cancer and improving access to early detection services, especially for lower income, minority, and older women, and others who are medically underserved.
Avon's Breast Cancer Awareness crusade has been working since October, 1993, to educate women about breast health. The crusade has funded more than 125 community programs across the United States. In addition, Avon representatives have distributed 32 million educational brochures in a woman-to-woman outreach effort.
Early on, Avon developed an innovative public/private/nonprofit partnership with the YWCA of the USA, Centers for Disease Control and Prevention (CDC), National Alliance of Breast Cancer Organizations (NABCO), and National Cancer Institute, with the goal of improving women's access to breast cancer services.
For information about the crusade and how to purchase the pink ribbon pen, call 1-800-FOR-AVON for the name of a neighborhood Avon representative.