NABCO Receives Support From Wal-Mart Foundation for In-Store Breast Health Program

September 1, 1997

The National Alliance of Breast Cancer Organizations (NABCO)-in a partnership with Oil of Olay-has received a $50,000 grant from the Wal-Mart Foundation in support of breast cancer awareness.

The National Alliance of Breast Cancer Organizations (NABCO)—in a partnershipwith Oil of Olay—has received a $50,000 grant from the Wal-Mart Foundationin support of breast cancer awareness.

Through free educational brochures made available in more than 3,000Oil of Olay product displays in Wal-Mart stores, NABCO is offering eachwoman help in establishing her own breast health program. Wal-Mart helpedto educate women by providing an opportunity to pick up a brochure or purchasean Oil of Olay skin care product labeled with NABCO's toll-free help line—1-800-719-9154.

"The Wal-Mart Foundation is proud to participate in supportingincreased awareness of an important health issue for women," saidEmerson Goodwin, Director of the Wal-Mart Foundation. "We hope torepeat this program in years to come."

NABCO's Executive Director Amy Langer, herself a breast cancer survivor,commented, "We are delighted by this new opportunity to reach women,and are grateful for the Wal-Mart Foundation's generous support of NABCO'soutreach programs. By bringing breast health information to women wherethey shop, we hope to make real progress in the fight against breast cancer."

In addition to supporting breast cancer education, in association withits vendors, stores, and customers, this year the Wal-Mart Foundation,based in Bentonville, Arkansas, will contribute nearly $81 million to localand national nonprofit organizations.