Tobacco Billboard Advertising Falls by the Roadside

WASHINGTON—“No Bull,” no more. Decades of tobacco advertising on outdoor billboards have come to an end. On April 22, under the agreement reached last year between the tobacco industry and 46 states, four large tobacco companies removed tobacco advertising from more than 3,000 billboards nationwide.

In many instances, the tobacco promotionals were replaced by anti-tobacco ads, which will remain until the companies’ leases on the billboards expire, most of them in January 2000.