Nobody puts cancer in a corner!

Enticing monetary donations out of homeowners in exchange for address labels remains a staple in philanthropic fundraising. But the Stand Up To Cancer (SU2C) organization has taken a more modern approach to recruiting support through online social networking. Their “Virtual Stand Up” invites users to join the group’s FaceBook page, create a YouTube video, or send a real-time, short message called a “tweet.” A $1 donation nets a personalized “star” in SU2C’s virtual constellation.