En Acción Public Service Ads Target Hispanics

November 1, 1996
Oncology NEWS International, Oncology NEWS International Vol 5 No 11, Volume 5, Issue 11

SAN ANTONIO--A number of Hispanic notables, including Olympic gold medalist Pablo Morales and actors Maria Conchita Alonso and Jesse Borrego, have recorded public service announcements aimed at Hispanics encouraging cancer screening, good nutrition, exercise, not smoking, and sun protection.

SAN ANTONIO--A number of Hispanic notables, including Olympic gold medalist Pablo Morales and actors Maria Conchita Alonso and Jesse Borrego, have recorded public service announcements aimed at Hispanics encouraging cancer screening, good nutrition, exercise, not smoking, and sun protection.

The ads have been released to national and local TV networks in six major cities with large Hispanic populations—Miami, New York, San Diego, San Francisco, Brownsville (Texas), and San Antonio.

The National Hispanic Leadership Initiative on Cancer: En Acción, a 5-year research demonstration project funded by the NCI, produced the campaign.