
The dramatic announcement by the American Cancer Society that it would devote its entire $15 million advertising budget to the consequences of inadequate healthcare coverage on cancer patients took many in the oncology community by surprise and drew some criticism in the media. But according to the Society's executives, the move was necessary to meet its goal of reducing cancer mortality by 50% by 2015. In an interview with Oncology NEWS International, Richard C. Wender, MD, ACS national volunteer president, and John R. Seffrin, PhD, the Society's CEO, explain the Society's reasoning and suggest that the ACS will widen its role in promoting universal access to healthcare.
